Social Discovery Optimisation
Your social media isn't short of content. It's short of intelligence.
Clue Labs reads your account’s data, works out what the algorithm is rewarding, and diagnoses what’s holding you back. Then it tells you exactly what to post next.
Clue Labs is:
- Your Data
- Your Audience
- Your Next Competitive Advantage
No card required · 2 free diagnoses a week
From 2.2% conversion to 51.3% conversion in 7 days.
It's already working for businesses like yours
The problem
You’re creating content for an algorithm you don’t understand.
Social platforms are no longer follower networks. They’re AI-driven discovery engines that decide who sees what, based on content, interests and behaviour.
Follower network→Discovery engine
Your next customer might never have heard of you. The right content can still reach them, but only if you understand the signals that decide distribution.
Most businesses don’t. So they follow trends, copy viral posts and stare at likes and views. That means more content, more effort and no clear idea of what to change.
That’s why we built
Social Discovery Optimisation (SDO)
Search engine optimisation made businesses findable on Google. SDO does the same for AI-driven social discovery. Clue Labs is the platform that puts it into practice.
Join teams at Kuoni Fyxer Nestle exploring Clue Labs
No card. 2 diagnoses/week.
What Clue Labs does
Not what happened.
Why it happened, and what to do next.
Clue Labs turns your performance, content, audience behaviour and algorithmic signals into recommendations built around your account.
See it in action
This is what Clue Labs shows you.
Every post is scored on the five signals the algorithm cares about, with your #1 fix. Then you get the exact post to make next, and why.
- A score out of 100 for each signal
- One clear fix for your next post
- A ready-to-make brief with the reasoning behind it
No card required · 2 free diagnoses a week
Real accounts. Real results.
What happens when people stop guessing and start posting what their data says.
2xrevenue from socialOne account cut back from 17 posts a week to 3, posting only what Clue Labs recommended. Within 4 months, the revenue coming from social had doubled.
After switching to Clue Labs’ recommendations, one account tripled its engagement within its first five posts. That’s a 300% increase, without posting more.
In an early study, one business ran paid campaigns on top of organic content it had already optimised with Clue Labs. It acquired customers for £0.17 each, against £50–£80 typical for its sector.
2% → 53.8% conversion-related activity in 7 days.
A social media manager connected their account. Clue Labs found that just 2% of its measured activity came from conversion actions like link and website clicks.
Clue Labs diagnosed the gap and recommended specific content to close it. They posted it. Seven days later, conversion-related activity made up 53.8% of the account’s activity.
No content calendar. No random experimentation. A diagnosis, a targeted strategy, and a measurable change.
Conversion-related activity means on-platform actions such as link and website clicks. Figures show share of measured activity, not sales. Individual results vary.
No card. 2 diagnoses/week.
Why we're different
Plenty of tools. Not enough answers.
Schedulers help you post.
Analytics show you what happened.
AI writers help you make more.
None of them tell you what your account actually needs.
Clue Labs is the only one that analyses the algorithm itself: how it decides who sees your content, and what it’s rewarding on your account right now.
We're not here to help you make more content. We're here to show you which content is worth making.
Tap a tool type to see what it gives you, and what it doesn’t
Scheduling tools
e.g. Buffer, Later, MetricoolBuilt to save you time, not to grow your account.
A calendar and a publish button. Your posts go out on time, every time, on every platform, without you logging in at 7pm.
Any idea what to post. A scheduler will happily publish a post that was never going to work, because it can’t tell a good post from a bad one.
Posting more doesn’t fix posting the wrong thing. You just miss more consistently, and the algorithm stops showing you to new people. Consistency only helps when the content is right.
AI content tools
e.g. ChatGPT, Claude, BlazeBuilt to help you make more content, faster.
Unlimited captions, hooks and ideas in seconds. Great for getting past a blank page.
Your data. It has never seen your account, your audience or your results, so it’s guessing, confidently. It can write a post. It can’t tell you whether that post will work for you.
Everyone is using the same tools, so everyone starts to sound the same. Platforms don’t reward content that looks like everything else, and your brand loses its voice.
Analytics platforms
e.g. Sprout Social, Dash Hudson, IconosquareBuilt to report on what already happened.
Charts. Lots of them. Reach, likes, followers, impressions. Useful for a monthly report.
An answer. They tell you a post flopped, but never why, and never what to post instead.
You become the analyst, staring at numbers every week and still guessing. A prettier dashboard doesn’t make a better next post.
Paid ads optimisation
e.g. Smartly, Adverity, MadgicxBuilt to spend your ad budget more efficiently.
Reach you can buy, and a smarter way to spend the budget. Useful when you need results quickly.
Better content. Ads amplify whatever you give them, including content that doesn’t work. Weak creative just costs more to push.
You’re renting attention. Costs creep up, and the day you stop paying, your reach drops off a cliff because nothing underneath was fixed.
Clue Labs
Built on Social Discovery OptimisationBuilt to tell you what to do next, and why.
The answer the others don’t give you: why each post performed, what your account needs, and exactly what to post next, with the reasoning.
KPI gaps, emotional mapping and audience drift.
Every post makes it smarter about your account. And every account that connects makes it smarter for everyone. Clue Labs learns from anonymised patterns across thousands of accounts, then applies what works to yours. The longer you use it, the less you guess, and the further any ad spend goes.
How Clue Labs reads the algorithm
Every platform now runs the same basic process. It predicts who a post will land with, tests it on a small pool of people, then decides whether to push it further based on how that pool reacts. Clue Labs models that process for your account, so you can see why a post passed or failed the test.
Every post is scored on the five signals that decide whether it gets through:
Your recommendations are shaped by your own data and by what’s working across the whole Clue Labs network. No one ever sees anyone else’s account.
Built on four years of research across 3,000+ accounts and 10M+ posts, then personalised to your account. No generic industry averages.
Inside the Clue Labs dashboard
Ask SamLiveLike asking ChatGPT, except it can see your account’s data.
Based on your Growth Breakdown, Non Followers Interest & New Followers is your weakest KPI — only 14.6% of your account's activity is coming from there right now. That's usually the best place to focus next.
KPI gapLive
Emotional MakeupNearly live*
Emotion Drift ScoreNearly live*
*Emotional mapping is rolling out to all accounts soon. Screenshots are from a real Clue Labs account.
Plenty of tools. Not enough answers.
Efficiency tools
Post as much as possible as fast as possible to save businesses time.
No focus on real growth.
Example: Metricool, Buffer, Later
Quantity tools
Create as much as possible and hopefully something will work.
No focus on real growth.
Example: Claude/ Chat GPT, Blaze.ai
Analysis tools
Show what’s worked, never why. Ignore algorithm behaviour.
No focus on real growth.
Example: Dash Hudson, Sprout Social
Optimise Paid tools
Spend more / optimise on ads. Hide the organic problem.
No focus on real growth.
Example: Adverity, Smartly
We’re not here to help you make more content.
We’re here to show you which content is worth making.
No card. 2 diagnoses/week.
How it works
Sign up.
Sit back.
Go.
No forms to fill in, no onboarding call. Just your website, a few minutes, and a game while we do the work.
No card required · 2 free diagnoses a week
Drop in your URL.
No lengthy form, no fifteen fields. Just your website.
Play a game while it works.
Clue Labs reads everything about your business online and builds your brand profile automatically. Instead of staring at a loading bar, you play SAM vs the Algorithm Aliens, or indulge in a little classic pop.
Approve it and connect your account.
Review what Clue Labs has built, then connect Instagram or LinkedIn with secure, platform-approved access.
Get your first recommendations in minutes.
Your stats pull in fast, and your first recommendation (specific, reasoned, ready to film) is waiting before you’ve had time to overthink it.
Who it's for
Your clients don’t pay you to post. They pay you for results.
Diagnose every client account in depth without starting from scratch. Build strategies on real performance data, and show clients the statistical reasoning behind every recommendation.
- Every client account diagnosed in minutes, all in one dashboard
- Statistical reasoning behind every recommendation, so clients can see exactly why each post is worth making
- Team access included on every plan. We charge for connections, not seats.
Or email us at hello@cluelabs.co.uk
Why this post
Post a 45-second paid-partnership reel: a founder-to-camera look at a real weekly money habit.
Founder-to-camera reels are this account's strongest format by a distance, with a 6.1% average engagement rate, average reach of 21,400 and 38 shares per post. Talking-head reels outperform b-roll-only reels by 2.3x on completion rate.
Every recommendation comes with its statistical reasoning, ready to share with your client.
For social media managers
Stop second-guessing your strategy.
You know how to make great content. Clue Labs shows you what your account needs from it, backed by your own data.
For business owners
You shouldn’t need to be an algorithm expert to grow your business.
You know your business. Clue Labs handles the algorithm, so you can put your effort where it counts.
Who Clue Labs is for
For agencies
Your clients don’t pay you to post. They pay you for results.
Diagnose every client account in depth without starting from scratch. Build strategies on real performance data, and show clients the reasoning behind your recommendations.
For social media managers
Stop second-guessing your strategy.
You know how to make great content. Clue Labs shows you what your account needs from it, backed by your own data.
For business owners
You shouldn’t need to be an algorithm expert to grow your business.
You know your business. Clue Labs handles the algorithm, so you can put your effort where it counts.
No card. 2 diagnoses/week.
This isn't guesswork dressed up as AI.
Clue Labs combines account-level analysis, algorithmic modelling and a knowledge graph to connect patterns that standard analytics can't explain. It looks at how your content, audience and performance interact over time, not at posts in isolation. The more it learns, the sharper its recommendations get.
Most social tools rely on public data or estimates. Clue Labs applies for deeper data permissions on every platform we integrate, including Meta and LinkedIn, then recreates how each platform views your content. What you see is your real performance data.
Your data, handled properly
Official connections only
Instagram and LinkedIn connect through their official integrations, with the permissions you approve. No scraping.
We never post for you
Clue Labs reads your data and recommends. You stay in control of everything that goes out.
Anonymised patterns only
Network learning uses anonymised patterns across accounts. Your account is never identifiable to anyone else.
Backed and recognised
Teams exploring Clue Labs
No card required · 2 free diagnoses a week
This isn't guesswork dressed up as AI.
Clue Labs combines account-level analysis, algorithmic modelling and a knowledge graph. Together they connect patterns that standard analytics can’t explain. It looks at how your content, audience and performance interact over time, not at posts in isolation. The more it learns, the sharper its recommendations get.
We don’t scrape. We don’t guess. We use Clues.
Most social tools rely on public data or estimates. Clue Labs applies for deeper data permissions on every platform we integrate, including Meta and LinkedIn, then overlays our own intelligence to recreate how each platform views your content. What you see is your real performance data, not an educated guess.
No card. 2 diagnoses/week.
Free tells you what's happening.
Pro tells you what to do next.
Start free with no card. When you're ready, Pro is priced by how many social accounts you connect, not how many people use it.
Free
See what's happening.
£0 /month
- Clue Score: your account’s weekly algorithmic health score
- 2 post diagnoses a week: see why any post did or didn’t land
- No card required
Not included in Free
- What to post next
- Statistical reasoning behind recommendations
- Campaigns and content calendars
No card required · 2 free diagnoses a week
Pro
Know what to do next.
A connection is one linked account, like an Instagram account or a LinkedIn page.
£97 /month
- Unlimited post diagnoses
- Statistical reasoning behind every recommendation
- What to post next: full content calendars
- Campaign creation
- Per-post breakdowns
- Growth tracker per KPI
- Clue Score: weekly health score
- Wild Card and News Jack ideas
- Instagram and LinkedIn
- Team access included
Cancel anytime. We charge for connections, not seats.
Free tells you what's happening Pro tells you what to do next
Not ready to commit?
Start free; get your Clue Score
and diagnose 2 posts a week.
No card required.
Free
See what's happening.
- Clue Score: your account's weekly algorithmic health score
- 2 post diagnoses a week: pick any post, see why it did or didn't land
- No card required
Pro
Know what to do next.
- Unlimited post diagnoses
- Campaign creation
- What to post next: full content calendars
- Per-post breakdowns
- Growth tracker per KPI
- Clue Score: your account's weekly health score
- Wild Card: a new idea when you want to break the pattern
- Newsjacking: trending news turned into content
£97/month. Cancel anytime.
Questions, answered.
Everything you need to know about Clue Labs, pricing and how it works.
Still got a question?We're happy to help, whether you run one account or fifty.
hello@cluelabs.co.uk →What is Social Discovery Optimisation (SDO)?
SDO is the practice of optimising content for the AI systems that decide what people discover on social platforms. Think of it as SEO for social.
How is Clue Labs different from analytics tools or ChatGPT?
Analytics tools show you what happened. ChatGPT can brainstorm ideas, but it can't see your account's data. Clue Labs analyses your real performance data, works out what the algorithm is rewarding, and tells you what to post next, with the statistical reasoning behind every recommendation.
Which platforms does Clue Labs support?
Instagram and LinkedIn personal profiles today, with LinkedIn Pages and more platforms on the way.
What counts as a connection, and how much is Pro?
A connection is one linked social account, like an Instagram account or a LinkedIn page. Pro is £97 a month for 1 connection, £149 for 2 to 4, and £197 for 5 to 8. For 9 or more, see our agency pricing. Team access is included, so you never pay per seat, and you can cancel anytime.
What do I get for free?
Your weekly Clue Score and 2 post diagnoses a week, with no card required. Pro adds what to post next, the statistical reasoning behind every recommendation, campaigns and content calendars.
Is it suitable for agencies?
Yes. Agencies use Clue Labs to diagnose every client account in one dashboard, manage multiple brands and their team in one place, and show clients the statistical reasoning behind every post they recommend.
Is my data safe?
Instagram and LinkedIn connect through their official integrations, with the permissions you approve. We never post for you, and our network learning only uses anonymised patterns, so your account is never identifiable to anyone else.
Is Clue Labs an AI content generator?
No. It analyses your account and tells you what to create and why. You stay in control of the creative.
Do I need to understand algorithms?
No. That's our job.
Can Clue Labs guarantee growth?
No platform can guarantee how algorithms distribute a post. Clue Labs helps you make better-informed decisions using your real data.
Does it measure sales?
It measures on-platform conversion actions such as link and website clicks. It doesn't track off-platform purchases.
Your data is already
telling a story.
Every post, every interaction and every shift in performance is a clue. Clue Labs connects them and shows you what to do next.
No card required · 2 free diagnoses a week
Clue Labs. The intelligence behind social discovery.
Your data is already telling a story.
Every post, every interaction and every shift in performance is a clue. Clue Labs connects them and shows you what to do next.
Clue Labs. The intelligence behind social discovery.